Tag: bibendum

Michelin puts total performance into new A/S 3

From the race track to your street car Brothers Édouard and André founded Michelin well over a century ago in Clermont-Ferrand, France where the company’s headquarters are still located. The company mascot, Bibendum, a.k.a. the Michelin Man, is approaching his 120th birthday and remains one of the oldest trademarks in the world. Michelin has come a long way from repairing… Read more →